Welcome to Ruth Badger Consultancy Expert Holiday Park Consultancy

A sales legend who is a force to be reckoned with but can grow any business!

Ruth founded RBC in 2006 after leaving BBC One’s The Apprentice. Almost 20 years on she heads up the Growth area which is her true passion as she loves working with business owners helping them improve, grow and sell. Not your average consultant in method or manner, Ruth has an incredible ability to grow businesses by removing issues, driving sales, building teams, implementing strategies while coaching and transferring her knowledge to everyone around her. She has run, bought and sold her own businesses so understands firsthand the stress but excitement of what owning a business can bring. Working on her theory of “Activity leads to Revenue” and “Transparency leads to focus and focus delivers growth”, Ruth is adamant that she can improve any business if the owner is brave enough and up for the challenge.

The most direct, commercial People Management expert you will ever meet and an absolute master in all things people!

Julie has operated at every level of business during her career with each role being focused on people hence why she heads up our People and Wellbeing areas. From years of training for a corporate bank, Julie has built and run successful people management departments and strategies. An award winning Wellbeing specialist, Julie is an expert at developing company culture, staff engagement and retention. Her experience from running her own business to being the COO of a PLC, Julie’s understanding of leadership is immense. What sets Julie apart from most “experts” is her hands on approach; she is well known for dealing directly with people who are impacting negatively on the business. Equally Julie is professional, caring and really connects with people which is why she is so successful in developing others and getting them to be the best they can. Julie is a true leader and will lift an environment with her down to earth humour but focused strategic approach.

Talk to Julie about improving your culture through people.

An absolute expert in Holiday Parks!

Fiona has over 30 years’ experience within the UK Holiday Park industry and heads up the Holiday Park area within RBC. Her passion is in improving and growing owner led parks. Fiona started out as a trainee sales advisor in a corporate group before working her way up to Board level in the largest group in Scotland. Incredibly experienced in creating growth, Fiona was accountable for driving revenues in excess of £15 million during her 7 years with the group. Enjoying the balance between being hands on and operating at a senior level, Fiona thrives being amongst sales teams implementing sales strategies and increasing performance. An expert at sales process and compliance Fiona has trained many people over the years and enjoys the challenges that park management presents.

The glue that holds everyone and everything together!

With a passion for people and training there is nothing more important to Jackie than the customer journey or the guest experience.

Jackie brings a rich and varied career rooted in operational customer service delivery and professional training. An award-winning training expert, she spent eight years designing and delivering customer-focused training programmes, coaching teams from onboarding through to annual competency and beyond. Her passion lies in helping people truly understand the customer journey and empowering them to deliver outstanding service at every touchpoint.

As a core member of our training delivery team, Jackie’s energy, insight, and commitment to excellence ensure training is not only engaging, but memorable and impactful—driving real improvements in customer experience.

Where others see obstacles, Lyndsay sees opportunity!

With a strong background in Operations, Lyndsay brings a wealth of experience gained across multiple sectors and industries. A bit of a closet nerd, she loves nothing more than to align people, process and systems. Having worked alongside business owners to deliver growth and culture, Lyndsay is exceptional at keeping teams motivated and engaged, whilst helping them adapt to change and contribute towards wider success. Her strategic thinking, combined with a people-first approach, fosters a culture of collaboration and accountability. Lyndsay brings with her an incredible work ethic, positivity and the ability to always find the devil in the detail!

An absolute genius with data, automation and real time reporting!

Lawrence, who prefers to be called Lozz, is a fundamental part of every RBC project. Prior to becoming a consultant, Lozz was the Operations Director of a big healthcare provider which is where his commercial thinking and operational understanding was developed. The growth service RBC provides is underpinned by Lozz’s ability to create transparency through automated performance reporting which makes money, while reducing time heavy processes impacting on efficiency which saves money.

Lozz is a very rare combination of skill-sets! He is a genius with automation and data, as well as having a real commercial focus and understanding. This means he not only knows how to identify and fix problems, but he also knows how to leverage them to make more money for RBC clients.

Lozz has also many years’ experience working in financial services, but since joining forces with RBC, he has been predominantly working with data specific holiday parks.  He’s completed projects focused on operations, reservations, holiday home sales, dynamic pricing, customer analysis and KPIs to name a few!

You will be hard pushed to meet anybody who has a better understanding of data in this market and how it can all link together. The results are exceptional and always have an impact on the bottom line.

A master at increasing revenues through effective digital lead generation!

Andrew is a straight forward Yorkshire man who has an extensive background spanning over twenty years in strategic leadership and digital transformation. He is a proven expert in digital strategy and transformation which includes; campaign management, data analytics, e-commerce development and CRM. Andrew has years of experience in driving growth and operational efficiency in all types of businesses. Match that with his friendly and personable approach and he is a sought after consultant.

Talk to Andrew about how to improve your digital marketing.

High work ethic, operational, commercial and an IT genius… introducing Anthony Hautin!

Anthony comes across as laid back but has an amazingly high work ethic and passion for anything he does. The beauty of this means he rarely gets phased or stressed by any challenge presented. A past business partner of Ruth’s, he jointly owned and built the IT business Everything Tech. Anthony grew and led the technical operation, driving innovation internally and also externally across the 100s of companies they supported. An experienced commercial operator, Anthony is a master at matching technology to drive the finances within a business while applying the focused work ethic to ensure growth is delivered.

Talk to Anthony about how to drive your financial performance.